In the eCommerce industry, setting yourself up for success means learning how to take advantage of all opportunities available to you. The truth of the matter is, that means being on multiple platforms. The number one reason we hear from entrepreneurs solely on Etsy for why they don’t expand to Shopify is time and money. We’re here to bust that myth! Not only is an Etsy + Shopify combo a strategic bang for your buck, it’s the smartest and easiest decision you have to make. Keep reading for our top eight reasons why you can’t afford to not expand your Etsy business to Shopify.
Easy integration
Shopify offers seamless integrations with Etsy, allowing sellers to effortlessly sync their product listings and manage their inventory across both platforms. This integration helps sellers save time and effort and keep peace of mind when managing multiple sales channels.
Visibility
Etsy sellers rely on the platform’s search algorithm to drive traffic to their listings, plain and simple. With millions of products on Etsy, it can be challenging for sellers to stand out and maintain visibility without constantly optimizing their listings based on Etsy’s ever-changing algorithm.
Shopify allows sellers to have more control over their online presence and marketing strategies, as referenced further below. By having their own branded store, sellers can take their existing customer base from Etsy and focus on driving new traffic growth through various marketing channels, such as social media and email marketing, without solely relying on Etsy’s unique algorithm for visibility.
Control over your branding
While Etsy is a marketplace that requires sellers to adhere to its design and layout, Shopify allows sellers to create their own branded online store. This increased control over branding helps sellers stand out from the competition and build a stronger brand identity.
Enhanced marketing tools
Shopify offers a range of built-in marketing tools, such as email marketing, social media integration, and SEO optimization, which can help sellers effectively promote their brand without much extra work.
Access to a larger customer base
Shopify powers over 1.7 million businesses in more than 175 countries, providing sellers with access to a larger customer base. Expanding to Shopify can help Etsy sellers reach new markets and audiences.
Simplified shipping and fulfillment
With Shopify, sellers can benefit from a range of shipping and fulfillment solutions, including Shopify Shipping and integrations with popular carriers, allowing them to streamline their shipping process and save time.
Comprehensive analytics
Shopify provides sellers with detailed analytics and reporting tools, making it easier to track sales, customer data, and product performance across multiple channels. This data can be used to make informed decisions and optimize marketing strategies.
Fees
On Etsy, sellers are subject to multiple fees, including a $0.20 listing fee per item, a 6.5% transaction fee on the sale price (including the cost of shipping and gift wrapping, if applicable), and payment processing fees that vary by location (for example, 3% + $0.25 in the US).
In contrast, the addition of Shopify won’t break the bank. Shopify offers a variety of plans with different pricing structures, starting from $39/month for the Basic plan. While Shopify charges a monthly subscription fee, it doesn’t take a percentage of each sale (unless using Shopify Payments). This can result in lower overall fees for sellers.
By leveraging the tools and features available on the Shopify platform, Etsy sellers can expand their reach, strengthen their brand identity, and streamline their business operations, allowing entrepreneurs to grow their business more sustainably. Selling on multiple platforms doesn’t have to be intimidating or time-consuming. If you have any questions, or are interested in discussing if Shopify is the right move for you (Spoiler: it is!), contact us here - we can’t wait to work with you!
